With Local Listings, ReviewTrackers’ local listing management solution, brands can improve local business SEO, optimize visibility for “near me” searches, and outrank the competition — all from one centralized online reputation management software dashboard.
Local listings appear in search results when people search for your brand or business online. Not only do they display each of your location’s business information; but they also play a vital role in determining your brand reputation, search engine rankings, and revenue.
Local listings should be an integral part of your local search engine optimization (local SEO) efforts. Making an effort to publish and distribute correct information about your business across the web is the type of activity that search engines will reward with higher rankings and greater visibility in search results.
Why Manage Local Listings?
More often than not, today’s end-to-end customer experience — from research and comparisons to purchase decisions and point of sale and care — now happens in a handful of screen taps or mouse clicks. Satiated with choices, consumers are looking to engage with brands and local businesses outside of physical storefronts and brand websites.
It’s no longer enough to simply have a website in order to gain visibility in front of these searchers. Most of the time, when consumers search for your business (or a product or service you’re offering), the search engine will display results from multiple websites and pages outside of your own.
These include digital platforms, search engines, business review sites, and online directories like Google, Yelp, Facebook, Apple Maps, and Tripadvisor. These sites empower consumers to conveniently research and reach businesses in a number of ways (such as reading online reviews, ordering on-demand, or finding directions or click-to-call information).
- According to local SEO statistics, 97% of people learn about and find businesses online.
Simply put: effective local listings management will improve local business SEO and help your brand become more visible in every stage of the customer lifecycle.
When done right, effective local listing management enables business growth in the following ways:
Improve Local Business SEO
When your brand publishes accurate and consistent online information about all your business locations (such as name, address, phone number, category, and operating hours), you improve the chance of these business listings appearing in front of searchers.
Build Consumer Trust
Accurate listings help build brand trust. On the other hand, listings with inaccurate, incorrect, and outdated information drives away potential customers. Consistent listing data enables a seamless interaction between the potential buyer and the brand while inconsistent information leads to frustrating experiences, which results in lost opportunities.
Drive Traffic and Revenue
Improving local search visibility and creating a seamless buying experience will help convert prospective buyers into lifelong customers. Listing accuracy and consistency, along with a steady stream of relevant reviews, contribute to improving your local search rankings and driving more revenue for your brand.
Take Control of Your Online Reputation
By taking control of your local listings, you can set a great foundation for your brand’s digital presence.
The next step is to take control of your online brand reputation. Apart from listing consistency, search engines like Google also take into account reputational data (online customer reviews and unsolicited feedback) when determining local search rankings.
By carefully managing your online reputation in conjunction with effective local listing management, your local listing management strategy, you can manage the full customer journey, from acquiring customers to retaining them.
Manage Local Listings with ReviewTrackers
Utilizing ReviewTrackers’ Local Listings Management solution ensures business locations are accurately and consistently listed on major directories, while also empowering stakeholders to keep a close eye on customer feedback.
ReviewTrackers’ enterprise customers can achieve improved accuracy and consistency with your listings through our integration with Apple Business Connect. This integration allows you to update key information that appears across all Apple products such as Maps, Wallet, Safari and more!
Implementing both features in one place enhances your ability to stay in control and improve your online reputation. Leverage the simplest platform to make the largest impact on your business with ReviewTrackers.
