Amplify, the new review widget suite from ReviewTrackers, displays all or a curated set of customer reviews on your website to increase conversions and boost your site’s SEO performance.

Displaying customer reviews and testimonials on a brand website is one of the easiest ways to leverage social proof. Prospects visiting your site are more likely convert when they read about the positive experience from other customers.  

• Displaying reviews on your site can increase conversion by 270 percent.
• Having review stars show up in search results can bring increased conversion rates of up to 17 percent.
• Displaying 8-100 reviews on your site can increase search traffic.

To help brands get the most from their reviews, we designed three widgets within Amplify, which display your reviews at different points in the customer journey. They are:

1. Review Carousel
2. Location Review Feed
3. Star Snapshot

Maximize Conversions with the Review Carousel

The Review Carousel highlights up to 15 of your highest-rated reviews, which leads to more customer conversions. Putting your best foot forward with your best reviews is important. Research shows that the first five to ten reviews on a site will influence a customer’s likelihood to make a purchase.

High star ratings aren’t just attractive; they’re also what people are looking for when they search for reviews. A survey showed that 80 percent of consumers trust 4-, 4.5-, and 5-star ratings the most.

To get the most conversions, install the Review Carousel on your home page or on other high-level pages

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Capitalize on specific keywords by choosing reviews that highlight the products or services you offer. You can also target a specific demographic audience by highlighting reviews from people within that target demographic.

Each review in the widget includes the following attributes:

• Reviewer’s name
• Their star rating of your business
• Review date
• Review text (the teaser only shows the first 50 characters)
• Review source (where applicable)

The Review Carousel allows for first-party feedback as well as third-party reviews from Google, Facebook, and TripAdvisor. This allows you to show off your best reviews — even if they were internal feedback your customers left you through a ReviewTrackers customer survey.

Boost SEO with the Location Review Feed

The Location Review Feed showcases all reviews for a single location, and provides your website with fresh content, SEO markup for reviews, improved conversions rates, and encouraging information for prospects who are deciding whether or not to visit your business.

Any first-party reviews within the feed are automatically designated with review schema code, which allows Google to easily identify those reviews and give you the SEO benefit of having customer reviews on your site.

The markup that comes standard with Amplify means your search results will have Rich Snippets, showing an average star rating and the total number of reviews on your site’s listing in search engine results pages (SERPs). Entries with Rich Snippets not only rank higher in SERPs, but they also heavily attract customers looking for products and services related to your business.

With fresh content posted to your location pages, you’ll be able to rank for more “long tail” keywords. For example, as reviewers describe the burger at your restaurant, your restaurant’s location page will start to appear in more “burgers near me” and other localized search results.

A key feature on the Location Review Feed is the filter, which visitors can use to see reviews by source, rating, and date. This feature allows your visitors to see the reviews that are most relevant to their decision-making process. By doing so, you’re communicating the most relevant information to prospects at a key point in their customer journey.

Showcase your Brand-Level Reviews: the Star Snapshot

The Star Snapshot shows a real-time overview of your location’s aggregate star rating (across all review sites) and the total number of reviews.

Using this widget on important brand-level pages like your homepage, contact form, or conversion pages ensures that all web visitors see that other consumers trust and value your brand.

Get More from Your Reviews

Most brands are sitting on tens of thousands of reviews that they haven’t incorporated into their marketing strategy. Amplify allows you to optimize your site for review-specific SEO and on-site conversion by making your reviews more accessible to people evaluating your brand.

To see how Amplify works, sign up for a demo of ReviewTrackers.

Here at ReviewTrackers, we are committed to helping businesses effortlessly manage their online reviews, in ways that save time and maximize productivity.

As part of this commitment, we’ve been working hard to build new integrations and deliver a customized ReviewTrackers experience that meets the unique and evolving needs of our diverse community of customers.

By adding these integrations to the ReviewTrackers dashboard, you can automate responses, track social, pull custom reports, file tickets, simplify workflows, and get more work done.

Leverage ReviewTrackers’ API

We built ReviewTrackers in such a way that it plays nice with your existing solutions and technology.

Your organization can access the ReviewTrackers API to download review data and sync with whatever reporting structure, CRM (customer relationship management) suite, or POS (point-of-sale) system or software you’re using. You can also use it to custom-build your own application and extend the functionality and flexibility of our platform.

Our team delivers best-in-class support every step of the way, helping your organization harness the power of reviews.

Automotive aftermarket service provider Ziebart has found many ways to power up their ReviewTrackers experience and get more work done using app integrations. Check out their review automation case story.

Introducing: Google and Facebook Integrations

ReviewTrackers integrates with Google My Business and Facebook to enable in-app responses to reviews posted on those two sites.

No need to open multiple tabs or log into various accounts just to respond to reviews on Google and Facebook, which happen to be the two places where you can find the fastest-growing, most valuable, and most actionable reviews.

With these two integrations, you can respond to online reviews on Google and Facebook directly from your ReviewTrackers dashboard, as well as manage “Response” status and workflow from within the app, ensuring every review gets a prompt response.

Why respond to reviews? According to Cornell University research, revenue increases as the number of your responses to reviews increases. Our own research also found that 51.7 percent of customers who post online reviews or feedback expect a response in 7 days or less. And third-party research has shown that responding to more than 50 percent of your reviews can increase your Net Promoter Score (NPS) by an average of 1.4 points.

Why respond on Google? Google is today’s review site of choice, with 63.6 percent of consumers saying they’re likely to check reviews on Google before visiting a business — more than those consulting any other review site.

Why respond on Facebook? 80 percent of consumers are more likely to purchase from businesses with positive reviews on their Facebook Page, and 66 percent are most likely to share on Facebook their thoughts, experiences, and opinions on their purchases.

Track Social and Reviews with Hootsuite and ReviewTrackers

Last year, we rolled out the ReviewTrackers app in the Hootsuite App Directory.

With the app integration, you can view your online reviews in a Hootsuite stream — with filtering options for organizing and managing all the customer feedback you care about — alongside social media comments and signals.

The ReviewTrackers Hootsuite integration also allows you to quickly share your best reviews across your social media pages and profiles, including Twitter, Facebook, LinkedIn, and Google.

Read our blog post for detailed information on how to download and use the ReviewTrackers app for Hootsuite.

Use the Zapier Integration to Automate Review Management Tasks

Zapier is one of the easiest ways to automate your work. With ReviewTrackers’ Zapier integration, you can create efficiency-boosting zaps and workflows.

Whenever you receive a new review, for example, you can automate the creation of a new Zendesk ticket or Slack message so your team can respond ASAP. Whenever you close a deal on Salesforce, you can use the Zapier integration to automatically request for a review or capture feedback after the transaction.